Sunday racing club was launched in February 2024, as a passion project after we noticed that apart from super expensive, bright team merch, there wasn’t really anything else available for the f1 (or motorsport) fan.

Don’t get us wrong – we love, love, love team merch! But we wanted something a little bit more subtle (IYKYK) That could be incorporated into everyday wear. We also wanted something neutral that allowed us to support multiple teams and have no bias.

And just like they do on the track, we like to push the limits – with some cheeky team radio messages and off track references.